Observe The Current Situation Of British Eyewear Market

In The First Few Months Of 2022, As The Uk Ends Its Prevention And Control Restrictions On Covid-19, In Sharp Contrast To The Growing Inflation And Economic Challenges, Many Things Have Happened And Have Greatly Affected The Eyewear Market.

the Magazine Optometry Today Asked (hereinafter Referred To As "ot"): What Is The Prospect Of The British Eyewear Market By 2022? How Did The Industry Recover After The Pandemic? How Do You Expect The Development Of This Industry?

cazin: In The First Few Months Of 2022, Most Eyewear Categories In The Uk Rebounded. Glasses Stores Reopened And Remained Open For Most Of 2021 And Early 2022. However, Due To The Spread Of Omicron Variants, Some British Consumers Still Hesitate To Go To Stores, Which Reminds Us That Covid-19 Is Far From Over. In Addition, With The Unexpected Rise Of Inflation, We Expect That The Supply Chain Pressure Will Continue Throughout 2022, Which Will Fundamentally Push Up The Prices Of Eyewear Products (including Glasses, Contact Lenses And Sunglasses) For Final Consumers.

according To The Data Of Euromonitor International, With The Economic Rebound And Consumers' Confidence In Physical Stores, The British Eyewear Market Will Recover To Its Pre Epidemic Sales Level From 2023. In The Category Of Contact Lenses, The Number Of Sunglasses Will Continue To Grow; Traditional Sunglasses Manufacturers Will Find That Technology Companies From Outside The Industry Join The Track, And The Competition Is Increasingly Fierce, As These Companies Look For Opportunities Outside Their Regular Fields.

ot: The Consumer's Spending On Glasses Continues To Be Polarized. How Did This Situation Evolve?

cazin: In 2022, We Saw That Consumer Spending On Glasses Continued To Polarize. On The One Hand, Some Consumers Will Be More Sensitive To The Budget Due To The Impact Of The Economic Crisis And Rising Inflation. According To Euromonitor's 202 Consumer Lifestyle Survey, About 59% Of British Consumers Will Seek Value For Money When Buying Fashion Products. On The Other Hand, There Are Also Some Consumers, Usually Millennials And Generation Z, Who Began To Favor Luxury Glasses Brands With Strong Digital Influence And Interesting Retail Experience Before The Epidemic.

in 2021 And Early 2022, Attractive Retail Experiences, Such As The Gene Monster Store Designed As An Art Exhibition, Will Continue To Attract Millennial And Z-generation Consumers.

gucci, Saint Laurent And Other Brands With Strong Influence In The Field Of Luxury Fashion Still Have Strong Demand, While Private Brands Such As Specsavers Also Perform Well. This Led To Better Performance Of Eyewear Manufacturers At Both Ends Of The Market, While Poor Performance In The Middle Market, Such As Hugo Boss, Polaroid And The Private Brand Carrera Under The Italian Eyewear Group Safilo. With The Suspension Of The Authorization Of Dior, Max Mara And Fendi And The Withdrawal Of Givenchy At The End Of 2021, Safilo Has Re Planned Its Product Portfolio Last Year.

ot: Euromonitor Consulting Pointed Out That Physical Business Is Still Valuable To Consumers, But E-commerce Has Become More Attractive To Consumers In The Past Few Years. What Advantages Can Physical Business Play? How Do You Think They Should Adapt To This Changing Environment?

cazin: Glasses Consumers Find Themselves In A Dilemma. On The One Hand, They Seek The Convenience And Competitiveness Of Online Shopping. On The Other Hand, We Are Looking For Professional Eye Care Experts, As Well As Services Such As Adjustment Of Mirror Frames In Physical Stores, Correct Prescription Guarantee And Decoration Style Preference.

physical Stores Are Looking For An Omni Channel Way To Deal With The Changed Consumer Habits, Ensure That Online And In Store Experiences Complement Each Other, And Provide A More Attractive And Interactive Customer Service. Various Forward-looking Independent Eyewear Experts Have Jumped From E-commerce To Physical Stores To Create A More Streamlined Consumer Experience For Customers. Examples Of Online Brands Developing Offline Include Finlay, Feroce Eyewear And Warby Parker In London.

ot: More Attention To Sustainability Has Also Been Found In The Top Ten Consumer Trends. Given This And The "climate Changers" Among Consumers, How Do We View The Development Of Manufacturers Or Enterprises?

cazin: Sustainability Is The Focus Of Consumers' Attention And Will Continue To Develop Continuously. Climate Changers Want Two Things. First, These Consumers Require Brands To Take Action On How The Industry Responds To Climate Change. Second, They Want To Help Understand How To Reduce Their Carbon Emissions. Enterprises Can Do A Variety Of Things To Help Achieve This.

it Is Expected That Glasses Brands Will Increasingly Introduce Environmentally Sustainable Products, Such As More Products Made Of Ecological Or Renewable Materials. At The London 100% Optical Trade Fair In April 2022, I Saw A Large Number Of New Sustainable Eyewear Brands Entering The British Market, Including Waterhaul In Cornwall, Which Cooperated With Several Mechanical Recycling Facilities To Process Various Forms Of Discarded Fishing Gear Into Reusable Eyewear. Other Brands With A Long History, Such As South African Brand David Green And Barcelona's Sea2see, Were Also Exhibited At The Exhibition.